Phase 6: Image, Video & Voice Prompting · 45 min · Midjourney/DALL-E, Sora/Runway (optional), ElevenLabs (optional)

Project 3: Visual Campaign

A consistent set of AI images or a short video following a style guide you wrote. Show the prompts, the iterations, and the final output.

Hiring signal: What changes when you use this: you have a visual campaign produced with AI — proof you can create consistent, professional visual assets, which is a marketer's dream skill.

What you will learn

Produce a consistent set of AI images or a short video following a self-written style guide
Document the prompt iterations from first attempt to final output
Apply image/video prompt anatomy to a real project
Create campaign-ready visual assets

What You're Building

A visual campaign — a set of 4-6 consistent AI-generated images OR a short (10-15 second) AI-generated video — that follows a style guide you wrote and tested yourself.

This is the third artifact in your prompt portfolio.

Choose Your Format

Option A: Image Campaign

Create 4-6 images that look like they belong together. Examples:

A set of product photos for a fictional brand
A series of character portraits in a consistent art style
A set of social media graphics with a consistent visual identity
A mini lookbook for a fashion concept

Option B: Video Campaign

Create a short (10-15 second) AI-generated video with:

A clear subject, action, and environment
Intentional camera movement and lighting
(Optional) Voiceover or music

Unlock the full lesson

You've read the first 2 sections. The rest of this lesson covers The Process, Deliverable Format, Campaign Brief, Style Guide, Image 1: [Subject], Image 2: [Subject], Consistency Assessment, What I Learned, Why This Matters, Your Practice Rep (Project) — plus a hands-on lab, quiz, and project artifact.

Create a free account to unlock Phase 0 and Phase 1 of every course — no credit card.