AI Sales & Outreach Engine
Build AI systems that find leads, personalize outreach, and book meetings on autopilot — no sales team required
7 modules. 38 builds. 7 ship-it projects. No programming, no CRM engineering, no sales experience required. Learn to build AI-powered sales engines using Clay, Apollo, Smartlead, n8n, ChatGPT, and 8+ no-code tools — systems that research prospects, write personalized cold emails at scale, automate LinkedIn outreach, qualify replies, and book meetings automatically. You build lead enrichment pipelines, multi-channel outreach campaigns, AI reply handlers, and complete sales automation systems — th
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- Level: Beginner
Curriculum
- The AI Sales Stack — How AI changes sales outreach in 2026, the tool landscape (Clay, Apollo, Smartlead, Instantly, n8n, ChatGPT, Claude, LinkedIn Sales Navigator), setting up your accounts, the anatomy of a cold outreach system, what AI can and cannot do in sales — honest expectations
- Lead Research & Enrichment — Finding your ideal customer profile (ICP), building target lists in Apollo, enriching leads with Clay (company size, tech stack, funding, hires, news), using ChatGPT and Claude to research prospects at depth, scraping LinkedIn for signals (job changes, posts, company growth), building a lead scoring system, organizing leads in Airtable or Google Sheets
- AI-Powered Cold Email — Setting up Smartlead or Instantly for cold email, domain warm-up and deliverability configuration, writing AI-personalized email templates with ChatGPT and Claude, using Clay to generate personalized first lines at scale (referencing company news, role changes, tech stack), A/B testing subject lines and body copy, sequence design (3–5 touch email sequences), reply tracking and auto-sorting, managing sender reputation across multiple domains
- LinkedIn Outreach Automation — LinkedIn Sales Navigator for prospecting, AI-personalized connection requests, automated follow-up messages, LinkedIn + email multi-channel sequences, using n8n or Make.com to connect LinkedIn activity to your CRM, avoiding LinkedIn limits and bans, social selling fundamentals
- AI Reply Handling & Meeting Booking — Using AI to read and classify replies (interested, not interested, out of office, wrong person), auto-responding to positive replies, booking meetings automatically with Cal.com or Calendly, routing qualified leads to a CRM (HubSpot, Pipedrive, Airtable), handling objections with AI-generated responses, human-in-the-loop for complex replies, handoff to a sales rep when qualified
- Multi-Channel Outreach Workflows — Building a complete multi-channel outreach engine in n8n (email + LinkedIn + CRM + calendar), connecting Clay enrichment to Smartlead campaigns automatically, trigger-based outreach (reach out when a company raises funding, hires a new exec, or posts a job), managing multiple campaigns and client accounts, scaling from 100 to 1,000+ prospects per week, cost management and tool budgeting
- Selling AI Sales Systems — The AI sales system freelance offering (what to sell, pricing, packaging), finding clients who need sales automation, scoping a sales automation project, delivering and handing off a system, retainer and management contracts, building a sales automation agency, case studies and results to show prospects, ethical outreach and compliance (CAN-SPAM, GDPR, LinkedIn policies)
Skills You Will Learn
- Lead Enrichment
- AI Cold Email
- LinkedIn Automation
- Reply Handling
- Multi-Channel Outreach
- Deliverability
- CRM Integration
- Sales System Design
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